Morning Light Photography

Photo | Video | Graphic Design | Web Design | Brand Strategy

Morning Light Photography is our sister company which specializes in engagements, weddings, and family photos. We recently did a rebrand to better align the brand better with our ideal customer. The goal was to create a logo and brand assets that show we give a luxury experience while still feeling friendly and approachable. In order to do that we called several past clients to go through their experiences working with Morning Light from start to finish. That gave us the information we needed to properly address and alleviate any concerns potential customers have before reaching out. This client research also gave us strong insight into the type of content we need to create for the website like the videos of albums to show the products, and the videos on the contact form.