We’ve all seen people posting videos telling you that you should make videos and put them on line. They’ll be good for your business! Is that true? Is it possible to make great videos when you’re a solo entrepreneur or a small business? The answer is absolutely! Video content will help your business grow. Over the next few videos we’re going to talk about Why video will help your business, tips and tricks to get comfortable in front of the camera, what gear you need to create great videos. I’ll let you in on a secret, it’s not a lot of stuff. This may seem like a lot of work and money. A lot of work? Yes. A lot of money? Not necessarily, but that’s a conversation for a later week. In the meantime, let’s talk about why you should start producing videos for your business.
Get Your Point Across & Quick
In video you can convey your message quickly, effectively and with clarity. Reading text is great, but tone can get lost really quickly on the consumers end. You don’t get to decide how they hear what you have to say. With video, you do. People can hear the tone of your voice whether it’s happy, sarcastic, empathetic. Or even mad. This is especially important if you’re approaching a delicate subject.
Quality Videos On A Budget
You can create quality videos on a budget. Yes I filmed the video above on a professional camera so I get how this sounds but you don’t need a lot of gear to make great videos. We have phones that have more computing power than the computer that brought man to the moon. That means you have the technology to make quality content right in your pocket.
You’re The Expert
You are already an expert at making videos about what you do best. Don’t believe me? Let me explain. You might feel like you don’t know where to start or what you’d even talk about? Well if I asked you to explain what you do, and who it helps I’m sure you’d have an answer right? What about if I asked you how clients feel before working with you, and the problem they’re experiencing then how do they feel after they’ve worked with you? You’d have an answer for that too! So see! You are an expert. All you need to do is start filming those answers and posting them on social media.
Those are just three of so many reasons of why you should be posting video content on social media. I know it seams daunting but if you have any questions or would rather just hire a company like mine to create video content for you just let me know. I’d love to chat. I’ll see you in the next video.